Remove Conversion Rate Remove POS Remove PR Remove SEM
article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates. SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.