DealSignal

FEBRUARY 23, 2023

When analyzing your test results, it’s important to focus on the metrics that matter most for your business, such as open rates, click-through rates, and conversion rates. Welcome emails are a great way to introduce new leads to your brand and provide valuable information about your products or services.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

DealSignal

AUGUST 26, 2020

It’s one plus one equals three for driving conversions from inbound,” said DealSignal Founder & CEO, Rob Weedn.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Determine whether leads fit your target personas and ideal customer profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

DealSignal

MARCH 22, 2023

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Inbox Insight

NOVEMBER 23, 2022

Distinguishing between Marketing Qualified and Sales Qualified allows sales teams to prioritize and focus on those leads that are most likely convert. This approach is useful, especially in situations where products have longer sales cycles and where nurturing the wrong leads can negatively impact conversion rates.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97