B2B Marketing Traction

OCTOBER 18, 2012

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility. What does outsourcing mean for businesses, when it comes to marketing? Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Unbounce

AUGUST 20, 2019

Develop Buyer Personas to Inform Your Marketing. Buyer personas go hand-in-hand with your marketing strategy. However, to build robust, accurate buyer personas, you need one thing: data. Early on in his career, Brandon Gains, VP of marketing at MonetizeMore , created personas from gut-feeling alone. The arrow to your bow.

Planning 112

Planning Paid Search Agency Lead Scoring Lead Ranking 112

Customer Experience Matrix

DECEMBER 15, 2011

Several vendors have shown me their new campaign management interfaces recently. Now, I’m not saying marketing automation vendors should find a new approach just because I’m bored with the old one. All were refined, attractive, and thoughtful. Each had subtle features that appeal to a connoisseur: floating tool pallets! Dynamic menus!

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120