Event planning terms glossary: 150+ event terms to know
SpotMe Blog
SEPTEMBER 1, 2022
You hold a B2C (business to consumer) event when your event caters to your business’ customers. If an app is branded, it means it’s customized to your brand with logos, colors, banners, designs, etc. Contingency plan. Contingency plan’ is a professional way of saying ‘backup plan’. Branded app. Engagement.
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