23 questions to ask identity resolution vendors during a demo
Martech
JANUARY 6, 2022
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. How much of your data is addressable? CRMs, DSPs, ESPs)?
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