Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. What variables will change your leads’ value, job titles, what kinds of content leads are generated from, company size, industry, etc. In short, you’ve done nothing at all.

Ideal Customer Profiles 102

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 102

Vidyard

MAY 17, 2016

For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. It just makes sense: consumers prefer content over all other mediums. Last Name*.

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

Ledger Bennett

DECEMBER 28, 2020

As much as this notion of Sales and Marketing Alignment has been pushed, accept it as demand era thinking that at best creates a scenario yielding little more than efficient, contextualized MQL hand-offs, and Marketing still left haggling for revenue attribution. Need stats? RevEx is expenditure directly related to Revenue. Is ACV going up?

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 27, 2018

It’s almost like Netflix forgot that you just spent 46 minutes and 12 seconds engrossed in this content and they don’t even want you to watch more. The content you want is always ready, on-demand, when you want to watch it. Unfortunately, B2B content experiences haven’t quite caught up yet. Slow and steady. Week by week.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40