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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. What kind of content are they downloading? The question then becomes how many SALs turn into sales qualified leads (SQLs)?

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article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Step 2: Under the Sponsored Content option, click “Select”. Build your ads. Create your Audience.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What kind of content are they downloading? What actions has a prospect taken on your company website? Consideration Stage.