article thumbnail

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. In other words, the lead is qualified and going through an education process, heavily rooted in how to buy.

article thumbnail

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Understanding just how active a prospect is can be measured through third-party intent data, such as surges in online search and consumption of content related to specific topics related to a product or service. In other words, the lead is qualified and going through an education process, heavily rooted in how to buy.

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.