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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Resources, as in human resources , was the almost unanimous answer.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Buyers won’t buy from you if they can’t find you.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

ROI 100
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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. Social Media Facts and Stats. billion by 2014.

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Best Practices for Technology Marketing

KEO Marketing

The most effective mix for your company will depend on your goals and available resources. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Develop a Content Marketing Program. Leverage Marketing Automation.