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5 Email Trends to Watch in 2018

Inbox Insight

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. What methods will B2B email marketers be focusing on? Artificial Intelligence.

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How to Properly Diagnose a Failed Email Campaign

Content Standard

You can segment with a conversion vengeance by using some A/B testing so you can offer unique, focused content to targeted clients. Customers will appreciate that you seem to precisely anticipate what they are looking for next—and you can bask in your sales genius.