How to Properly Diagnose a Failed Email Campaign
Content Standard
MARCH 20, 2017
Buying a list is buying stale food: no sales nutrition there. Failure to Segment. Your content strategy has to target your lists to their bull’s-eye, and to do that, you must segment. Segmentation takes care of that, serving up content that people—individuals—care about. Lack of Analysis.
46 
Let's personalize your content