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5 Email Trends to Watch in 2018

Inbox Insight

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. What methods will B2B email marketers be focusing on? Artificial Intelligence.

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How to Properly Diagnose a Failed Email Campaign

Content Standard

Let’s find out. Check out these root causes of failed email campaigns so you can turn things around, stat. If you have a customer list that you’ve grown over time, filled with active subscribers, and ones relevant to your target market, excellent! Expired Lists. You can do better. Lack of Analysis.