Learn from the Pros

MARCH 21, 2024

Better lead scores allow you to prioritize and optimize nurturing efforts. Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. The Role of Third-Party Data in a Cookieless World Third-party data itself is not inherently bad.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

ViewPoint

SEPTEMBER 4, 2018

To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range.

PointClear 120

PointClear SIC Cost Lead Ranking 120

ViewPoint

DECEMBER 21, 2017

To reveal segments with higher probability of generating leads, compare your marketing database, which could number several thousand contacts, to your customer database. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range.

B2B Sales 120

B2B Sales PointClear SIC Lead Ranking 120