Remove Contact Marketing Remove Deliverability Remove Jigsaw Remove Privacy
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Inbox Engagement Redefined

MakesBridge

Email Deliverability is certainly one of the top most challenging issues that marketers face these days. The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle. What can you tell to your own email marketing team? We’d like to call them the Fantastic 4.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Key contact name was also wrong.