True Story: Without a marketing plan, he planned to fail!
ViewPoint
FEBRUARY 18, 2014
Sales were up (marginally), but profits were suffering, their salespeople were not happy, and were leaving the company in spite of growth. Don returned with a satisfied grin and thrust a piece of paper at me. First there is an assessment of the strengths and weaknesses, opportunities and threats (SWOT). We need a plan.”.
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