LeadSloth
MAY 16, 2009
This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). See you then!
Customer Experience Matrix
JULY 22, 2010
As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?
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Customer Experience Matrix
NOVEMBER 19, 2008
My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?
LeadSloth
APRIL 29, 2009
In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog.
Customer Experience Matrix
NOVEMBER 18, 2009
B2b marketing automation) vendors, with links to my reviews where I've written one. I'm sure some of the vendors will tell me they're in the wrong place -- and since this ranking is based on their own perception of their target markets, I'll make adjustments when they do. I'll be flying cross country to attend, so you could too.)
Customer Experience Matrix
FEBRUARY 4, 2009
My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.
Customer Experience Matrix
JUNE 5, 2009
Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.
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