Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. But are marketers going about this the right way? Get MarTech! In your inbox.

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Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

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Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

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The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Too many very smart marketing ops people know which buttons to press, but can’t drive strategy or creative.

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Stevens & Tate

APRIL 18, 2024

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients.

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Launch Marketing

OCTOBER 5, 2022

75% of marketers currently use at least one marketing automation solution or tool , a number that has been steadily on the rise. However, many companies are still unsure of the value that marketing automation can bring to their company, while others are not even sure exactly what it does. Here are a few.

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Martech

SEPTEMBER 18, 2023

You can do it in-house, you can hire consultants, either way, you’re always going to need some way to keep iterating on it. The post A sales-side view of marketing, automation and AI appeared first on MarTech. Using AI can create creativity. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Adobe Experience Cloud Blog

MARCH 25, 2020

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. Leveraging Marketing Automation to Offer Key Benefits.

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Launch Marketing

NOVEMBER 22, 2023

Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. One way to navigate these obstacles is by using marketing automation tools. What is marketing automation? What is marketing automation?

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Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

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ActiveDEMAND

SEPTEMBER 9, 2021

And while there’s quite a bit of art to marketing, many CRM integrators are well-positioned to handle the technology and infrastructure aspect of marketing in 2021. Many CRM integrators should be deploying CRM+marketing automation together. Marketing + CRM. Scoping Marketing Automation into a CRM Deployment.

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Marketing Insider Group

AUGUST 3, 2020

Set up a quick consultation , and I’ll send you a free PDF version of my books. The post 4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing appeared first on Marketing Insider Group. Get started today–and generate more traffic and leads for your business.

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SugarCRM

JUNE 6, 2014

The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media'

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ActiveDEMAND

JANUARY 7, 2021

Marketing Automation is a powerful technology that leading digital marketing agencies are using to get better results for their clients, better show how their marketing is driving results for their clients, and perform more marketing in fewer hours. inside a marketing automation platform. Goals First.

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Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Precise metrics.

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ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

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LeadSloth

MAY 16, 2009

This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH).

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ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

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ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

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ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

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ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Enable Users.

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Ontraport

APRIL 29, 2020

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. What does that mean?

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The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Unfortunately, the trend for many firms when it comes to marketing technology seems to be: “buy now, and figure it out later.” DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

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Exo B2B

MARCH 14, 2022

Marketing automation can be pretty daunting if you haven’t already tried it. Below, I’ll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Just type in the keywords “marketing automation” and you’ll see an impressive number of Google Ads.

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GreenRope

MARCH 4, 2021

Becoming a Complete CRM Consultant. What is a complete CRM Consultant? To understand the role of a complete CRM Consultant you must first understand the function of complete CRM. What does a complete CRM Consultant do? Plainly put, a consultant is an expert in all things complete CRM. GreenRope Certification.

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ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Enable Users.

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ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

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Oktopost

JUNE 1, 2023

Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation? In marketing, automation in the right places is now essential to realizing the full ROI of any marketing strategy, including social media. Here’s how.

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Jackie Walts

SEPTEMBER 2, 2020

Marketing automation instances can be like dirty closets. Here are my tips: First, never give responsibility for your marketing automation to just one person. Always have a marketing automation lead, a backup and a manager who are all trained to use your software. The first thing to teach the backup team?

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Marketing Craftmanship

AUGUST 18, 2017

Fast-Forward to Marketing Automation: History Repeats Itself. Most marketers understand the evolution of Marketing Automation technology. The error of many companies using Marketing Automation? Can Marketing Automation Save Itself from Extinction?

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Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

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ClickZ

MARCH 31, 2020

For CMOs, the combination of cognitive business operations with an agile marketing approach represent a winning strategy – one that allows them to demonstrate business outcomes and indisputable ROI on marketing investments across each campaign.

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BenchmarkONE

OCTOBER 28, 2020

Outsourcing is one option, but another is taking advantage of marketing automation software that can take a lot of your busy work and run with it. You may feel like you spend more time marketing than you do running your business. . This all-in-one email marketing automation package could be all you need to get back on track.

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Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

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Hinge Marketing

MARCH 7, 2019

?. Marketing automation has fast become a preferred tool within professional services circles as they try to stay in front of their target audience in a relevant way. Here is the second segment in our three-part series where we provide our top 10 marketing automation strategies for professional services firms.

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Genroe

JUNE 30, 2021

B2B Marketing Automation can be a very effective way to reduce human error, increase efficiency and remove expense from your marketing process. Some years ago I was consulting to a major insurance company and we asked […].

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NuSpark Consulting

NOVEMBER 6, 2015

You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward.

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