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Freelance Marketing Automation Consultant

LeadSloth

This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. June 8th I will officially start as a full-time consultant. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. How to choose?

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company. Today I’ve put together a list of vendor blogs. Marketbright blog.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. In this view, small vendors can succeed by providing excellent service and support, as well as by linking with marketing agencies and consultancies. The more interesting question is who will be the buyers.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Considerations extend beyond feature checklists to include sales and support models, pricing structures, training requirements, consulting partners, and usability. Final Thoughts: I know it's a cliche, but you really do need to select a vendor that matches your own company needs.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

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Market2Lead User Interface: Attention to Detail Pays Off

Customer Experience Matrix

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.