Executive Insights: Imperative Marketing Analytics for the Modern Marketer
Marketing Insider Group
NOVEMBER 10, 2020
Although I think that has always been me in some capacity in my 30+ year marketing career, dating back to post-MBA analytics services and consulting, and it has been a thread and core capability ever since. We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution.
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