article thumbnail

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Work with sales to prepare email campaigns as part of ABM (Account-based Marketing). Event Marketing.

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. At trade shows and events, some sales professionals collect as much contact information as possible. How Do You Measure Data Quality?

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. How to prospect at a trade show with sales intelligence. Trade shows one a very effective way to find a lot of leads – fast.