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How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

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INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference? Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?.

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. There are two ways to de-anonymize the website visit. It’s more likely that you will not know.

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Why Can’t Companies Be More Like the Iroquois?

Chris Koch

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). Each tribe has the freedom to govern itself, yet there is a Grand Council of 56 (that number has never changed) Hoyenah (chiefs) or Sachems that confers about issues that concern the league as a whole.

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3 Ways to Keep Your MarTech Stack Tidy

Adobe Experience Cloud Blog

At the recent SiriusDecisions Technology Exchange Conference, one of the major themes from the analyst presentations highlighted the need for marketing to beware of the temptations of “shiny new objects,” and the majority of these shiny objects are unitaskers that fill missing functions in the core MarTech stack. De-duplication.

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The 4 Forces of Marketing Operations & Technology

chiefmartech

As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. Eliminate redundant or duplicate tools in the global marketing stack. We have to gracefully balance opposing concepts and objectives.

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Racing with Account Blinders On – We Can Do Better

LeanData

Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match.