Content Standard

APRIL 22, 2015

” The source might need to be edited if they say, “I heard about you guys via Jon Smith,” or “I saw your booth at a conference and made a mental note to reach out to you guys later.” met at a conference, downloaded a gated asset on our site, or replied to an email). The MQI source could be different here.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). The ICP can generally refer to both the ideal company and the ideal buyer: A traditional ICP (standard CRM fields). Department.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Engagio

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. There are leads currently living in your CRM, marketing automation, or ERP systems that can be mined. Intent data. The key is to get scrappy. Don’t forget about your existing data. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. There are leads currently living in your CRM, Marketing Automation, or ERP systems that can be mined. Intent data. The key is to get scrappy. Don’t forget about your existing data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52