ANNUITAS

OCTOBER 6, 2010

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. Make sure you define a process for how data is compiled , segmented, and de-duped. It was closer to 800-1,000 per month.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Content Standard

APRIL 22, 2015

” The source might need to be edited if they say, “I heard about you guys via Jon Smith,” or “I saw your booth at a conference and made a mental note to reach out to you guys later.” met at a conference, downloaded a gated asset on our site, or replied to an email). Lack of executive sponsorship.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

markempa

MARCH 30, 2007

You will most certainly need their expertise in massaging and de-duping the data. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). The ICP can generally refer to both the ideal company and the ideal buyer: A traditional ICP (standard CRM fields). Department.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. Finally! ).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Engagio

OCTOBER 20, 2020

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums, or discussion boards to name a few. There are leads currently living in your CRM, marketing automation, or ERP systems that can be mined. The key is to get scrappy.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114