How B2B Marketers Can Solve the Intent Data ROI Conundrum
PureB2B
MAY 2, 2022
If you’d like to maximize the potential of B2B marketing campaigns with the use of intent data, the best way to start is with an objective eye. Pick a past campaign or initiative you’d like to enhance using intent data and review its existing performance analytics. Set Your Intent Data KPIs. Otherwise, it's not a true A/B test.
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