Biznology
JULY 31, 2015
As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Only on about 2 out of 10 lead qualification calls I receive does the caller know anything about my company. Do: know who you’re qualifying. Don’t: spin your wheels.
Biznology
AUGUST 19, 2015
Recent studies by a number of firms, including Exhibit Surveys and Center for Exhibition Industry Research (CEIR), identify lead generation at 80-85% as the reason that companies exhibit at trade shows. The first level targeting matrix is usually industry code (SIC or NAICS) and company size. We all know this!
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markempa
JUNE 7, 2005
Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. For example, they learned that 4 SIC codes comprised their sweet spot not 20.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.
Biznology
DECEMBER 7, 2015
Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. The real definition of personalization is not using my name, but recognizing who I am in context with my current relationship and past contact with the individuals in your company.
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