Cold Calling Companies SIC Telemarketing 
markempa
JUNE 7, 2005
Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. For example, they learned that 4 SIC codes comprised their sweet spot not 20.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.
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