Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Sprout Social

JUNE 27, 2023

We work with some really cool brands, but we can only do so much in co-marketing with those companies that ship with us. Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. They started on Instagram, Vine and Facebook for companies in the early days.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Webbiquity

OCTOBER 8, 2019

Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. They buy because of the company’s innovation and, yes, marketing. But in the business world, products and services often impact multiple users across different functions. C omplexity. One Key Similarity.

Enterprise Management 236

Enterprise Management Work Management Marketing Management Marketing Automation Services 236

Heinz Marketing

JULY 16, 2018

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. If you’re not familiar with Drift, and you’re a B2B company, you’re one of the last to learn about Drift. Companies don’t have all the power anymore.

Top of Funnel 43

Top of Funnel Conference B2B Sales Copywriting 43