SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Content Marketing Institute

NOVEMBER 16, 2017

Your company may not employ data scientists today. That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. Why does data science matter in content marketing? Marketers: Talk like a data scientist, and people listen, says @katrina_neal. Predictive. Prescriptive.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Allocadia

APRIL 23, 2019

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. 1: Attempting to arrive at a single ROI number. ROI by channel. ROI by campaign. Cost-per metrics.

ROI 40

ROI Marketing Attribution Work Management Marketing Management 40

Allocadia

JANUARY 4, 2018

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. 1: Attempting to arrive at a single ROI number. ROI by channel. ROI by campaign.

ROI 45

ROI Work Management Marketing Attribution Marketing Management 45