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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. And what's the difference, anyway?

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. This new approach fit right in with the company’s mission to “help the world run better and improve people’s lives.” What steps has your B2B company taken to enhance customer experience?

CMO 40
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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. The way Aon has sustained its voice around the world so successfully is an achievement other B2B companies can learn from.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

Read on to see which applications are best for companies of every size with their own unique features, perks, and downsides. Company size compatibility : Some apps have daily limits to the dollar amount of payment processing. Dharma is a sustainable company with a Benefit Corporation (BCorp) certification.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

Read on to see which applications are best for companies of every size with their own unique features, perks, and downsides. Company size compatibility : Some apps have daily limits to the dollar amount of payment processing. Dharma Dharma is a sustainable company with a Benefit Corporation (BCorp) certification.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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