What Salespeople Need to Know About the New B2B Landscape
xiQ
AUGUST 8, 2015
Selling has always been more about the buyer than the seller. Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. by: Frank V. Cespedes & Tiffani Bova. The sales force is more important than ever.
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