Communities Cost Per Thousand CPC Intent Leads 
Metadata
DECEMBER 8, 2021
Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). Exactly how you measure this will depend on whether you’re marketing software versus services; but, at the end of the day, your marketing needs to be generating high-intent leads.
LeadSquared
JUNE 22, 2021
I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. The acquisition of Aakash education by BYJU’S was a hot topic for discussion among the EdTech community. So, there is no cost limit to the amount that you are bidding for every click.
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