Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. Thanks for emphasizing the point!

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

markempa

JUNE 29, 2007

Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics. As we all know, tech buyers are a notoriously tough crowd to cold call. Sherpas findings contradict the "calling doesnt work" line weve heard for years.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Envy

AUGUST 31, 2017

Here are some numbers to consider: More than 226 million Americans have registered for the FTC's Do Not Call Registry to avoid cold calls. Now that we have made the case for inbound marketing, download our free eBook with some great tips on how to reduce the cost-per-lead while delivering quality leads to the sales team.

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107