Marketing Insider Group

JUNE 29, 2010

And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Sometimes, inbound demand generation isn’t enough to fill our funnels.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home. As a consumer, I’m fed up. I can only watch TV shows on my DVR. All rights reserved.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

DECEMBER 1, 2010

We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. So what did we do? Cross-sell.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 12, 2010

They would prefer to present in a warm environment rather than in a cold-call situation. If they have to go in cold, all of the focus is on the presentation. The reality is, few of your field sales people are great cold-call presenters and when put in this situation, they’re not being utilized effectively.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100