B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results
Heinz Marketing
JANUARY 9, 2018
To meet the objectives of this project, Heinz Marketing and SnapApp co-created a generational study to better understand and identify the generational differences, as well as the impact of those differences, on the B2B sales process and buyer’s journey. . – Melissa Nazar, Director of Content Strategy, SnapApp. Influencer Outreach.
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