Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It’s not just about pouring buckets of content out, on and offline. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. It funds itself. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. We hope you can bookmark this post and come back to it whenever you need to. Download our free guide here to learn about the fundamentals of inbound marketing. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28