The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. DG: You need no forms because of the whole process that I think marketers got into this world of just abusing forms, right? Dave is also known as DG. DG: So, my background.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. DG: You need no forms because of the whole process that I think marketers got into this world of just abusing forms, right? Dave is also known as DG. DG: So, my background.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . R onSela.com | Growth Marketing Consultant. . . Dryrun | Co-Founder/CEO. . . Chic Sketch | Co-Founder. . . If there's a webinar, we try to use polls or surveys to get the registrants more involved. Andy Crestodina. Quizzes and assessments, for sure.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Vidyard

JULY 9, 2020

So instead, fight on your terms by having a stronger brand that spreads on its own, then supplement it with clever marketing tactics. Top Content Marketing Resources for Startups. The Content Marketing Institute Blog. Top Content Marketing Tools for Startups. Put Video to Work for Your Startup. Sign Up Free.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convert

AUGUST 1, 2022

Tim Mehta , Director of Growth Marketing at Lucid Software. So we asked Ben Labay , Managing Director of Speero , and Alex Birkett , Co-founder of Omniscient , this question: What is your go-to metrics framework to map variables measured to multi-layered experimentation impact? On a more practical level, metrics hold learning.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105