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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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Upcoming Lead Management Events

LeadSloth

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar.

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Challenges in Not Using Leads in Your CRM: Data and Process

Capstone Insights

The problem is you really can’t escape from leads entirely as most of the marketing and sales applications that are integrated with CRMs (and their own online registration forms) pretty much all create leads in the CRM and not contacts associated with accounts. Co-Founder and Editor. Jay Famico.

CRM 45
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If it isn't in the CRM, it didn't happen

GreenRope

It's just software, right? Thinking of CRM as software spells doom for any organization. There's a reason I've heard some consultants call CRM the "company killer" CRM - and by CRM, I mean Complete CRM - only works where there's culture to support it. And therein lies the problem.

CRM 40
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If it isn't in the CRM, it didn't happen

GreenRope

It's just software, right? Thinking of CRM as software spells doom for any organization. There's a reason I've heard some consultants call CRM the "company killer" CRM - and by CRM, I mean Complete CRM - only works where there's culture to support it. And therein lies the problem.

CRM 40
article thumbnail

If it isn't in the CRM, it didn't happen

GreenRope

It's just software, right? Thinking of CRM as software spells doom for any organization. There's a reason I've heard some consultants call CRM the "company killer" CRM - and by CRM, I mean Complete CRM - only works where there's culture to support it. And therein lies the problem.

CRM 40