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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Software companies have become tech teachers with how-to videos and eBooks. Look at brands like Nike, which has become way more than a company. image source. It’s not just important.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Most companies were using an integrated mix of interactive assets to qualify and nurture leads through each stage of the funnel. Orbit Media | Co-Founder/ Strategic Director. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. 4) B2B (Business-to-Business). 6) Blogging.