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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? View the source code for any website by going to View > Developer > View Source. Okay … that’s enough of the fancy developer speak. It comes down to what your developers and webmasters are most comfortable with.

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11 corporate communications tools to boost team performance

Sprout Social

Communications tools are make-or-break for modern companies. But the bigger your company, the faster these issues tend to snowball out of control. Corporate communications refer to how stakeholders in business interact with colleagues (internal) and customers (external). Company Intranet or wiki tools. Enterprise.

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You’re doing a terrible job with search and social

Biznology

The named owner of the company is a lawyer but is passionate about Search Engine Marketing. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. Don’t update your server, template, CMS, and site content more often than every decade?

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

I had that epiphany a couple of months ago, when I wrote a post about a martech maturity model , describing how companies seem to evolve through three stages of how they leverage martech within marketing: Assisted — limited use of martech as scattered point solutions. Embedded — a centralized martech/marketing operations role/team.