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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

What do marketers and Sesame Street monsters have in common? For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences. In late 2019, Google Chrome made up more than 56% of the web browser market. They LOVE cookies.

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The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Small Business.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. Embedded — a centralized martech/marketing operations role/team. ” (Watch a reenacted video of the keynote here.).

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . or higher. Overall Best Software Product Winners.

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A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management

chiefmartech

I’m so grateful to everyone who sends in proposals, and I’m sorry we can’t accommodate you all. But we think of martech more holistically as a new discipline, the innovation of marketing, technology, and management combined. Program for senior executives or hands-on marketing operations managers? Build or buy.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Mid-Sized Business.