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B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive.

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How to Resource Account-Based Marketing

Strategic-IC

Account-Based Marketing continues to be a priority for B2B marketers, enabling organisations to target select accounts precisely and effectively. The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns.

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Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. Integration : It can be easy to set up with an existing CMS.

Domain 40
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Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. Integration : It can be easy to set up with an existing CMS.

Domain 40