Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field.

Marketing Automation Services 106

Marketing Automation Services CMS Development Work Management Marketing Management 106

Circle Studio

NOVEMBER 8, 2018

This article is intended to help marketers navigate the complex world of marketing technology. So which tools are helpful to the A/E/C industry and which ones aren’t? Siteimprove is a platform that helps marketers optimize their website, while tools such as Optimizely help marketers deliver targeted content and experiences.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

DemandBase

AUGUST 2, 2019

We’ve been exploring the ABM tactics you can implement to create customized experiences. But if you have the appetite, you can make some bigger investments in new design and development. Want to learn more about how Demandbase can help you? We are coming up on the end of our 3-part blog series on website personalization.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Marketing technology is a strategic concern.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Adobe Experience Cloud Blog

MARCH 28, 2014

Which companies in the expo hall will be most relevant to you and your company? Come prepared with a list of potential partners and providers of services that could benefit your company – this may depend on where you are with your marketing automation journey. Customer engagement. Predictive analysis.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates. Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Advocate—turn customers into advocates. Below, I've broken technology out based on how your company could use it to facilitate ABM. 61 ABM Technologies.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97