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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively. 70 ABM Technologies.

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Announcing the 2022 TrustRadius Most Loved Awards

TrustRadius Marketing

Last year , we developed several formulas to quantify or measure love sentiment expressed in customer reviews. This love formula recognizes the top 20 vendors with over 200% love density in their reviews. Without further ado, the industrially infatuated, the professionally passionate, the Most Loved software products of 2022.

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What the Stackie Awards can teach us about the perfect martech stack

ClickZ

Each stack is custom fit to match a company’s industry sector, marketing approach, and unique needs. The Stackies don’t require entrants to stick with specific categories, but most included variations of the following: planning/strategy, Creative, Engagement/Marketing, Customer, and Measurement/Analytics.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Advocate—turn customers into advocates. Below, I've broken technology out based on how your company could use it to facilitate ABM.

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Account Based Marketing Services, a B2B Marketers Guide for Large through Enterprise Level Execution

The ABM Agency

Reading Time: 7 minutes Proponents of account-based marketing (ABM) praise the B2B strategy for its ability to align company goals, streamline sales and marketing processes and generate long-term growth and a higher ROI. Here’s how we define account-based marketing services. . What is Account-Based Marketing?

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

Originally Published on CMS Wire. The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.