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5 Fantastic Strategies to Win Corporate Buy-in for Your Marketing Plan

Allocadia

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Plan and budget strategically and predict revenue performance. Connect your systems in the cloud.

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Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Martech

Transparency. However, the data may be stored in a geographic location that doesn’t have adequate privacy protection to the EU. This lack of transparency poses a problem for Google and organizations using Google Analytics in the EU. With proper transparency, individuals feel a sense of safety and assurance.