CMO Paid Content ROAS SERP 
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Convert
MARCH 2, 2022
You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.
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Convert
MARCH 2, 2022
You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.
Brandpoint
JUNE 24, 2021
So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.
Single Grain
AUGUST 18, 2023
Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.
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