CMO P2P Peer-to-peer Thought Leadership 
LEADership
JUNE 26, 2014
In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.
LEADership
SEPTEMBER 15, 2015
CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. That’s why you see successful B2B brands striving to build and maintain thought leadership. That is not enough for Clement.
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Directive Agency
JULY 8, 2019
We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. Relationships Through Video.
Directive Agency
JULY 8, 2019
We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. Relationships Through Video.
Directive Agency
JULY 15, 2019
We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. So we talked about the future of SEO.
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