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Is Machine Learning the Future of Marketing? Experts Weigh in.

QuanticMind

.” Pek Pongpaet . @pekpongpaet – Managing Partner, Impekable. CRM database management – To send more-targeted and personalized messages to existing users in their database.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Analyzing social media data can provide insights into public opinions, trends, and behavior patterns.

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Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Full Circle Insights

Gartner 2020 CMO Spend Survey. That’s why it’s so important that CMOs and CIOs work together closely moving into 2021. As more people engage companies through digital channels, the business’s need to deliver personalized, relevant experiences is more critical than ever, and CMO-CIO collaboration is the key. Infosys Survey.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. So I naturally have a biased opinion of the future of platforms and ecosystems in martech — hey, it’s in my job title.