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[WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy

Parse.ly

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly The marketing team is made up of two main groups: product marketing and growth marketing.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . BigSpeak | EVP - Marketing. . . Lead count.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Then, in late September, Sidekick Growth Marketer Anum Hussain added in Slide 9, which is a CTA to download the SlideShare as a PDF: Out of the next batch of views the presentation received with this new slide, 2% of all visitors downloaded from the landing page -- a 400% increase. The Sidekick team tried this tactic, too.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

The goal was to uncover actionable tips you can implement to better align your sales and marketing teams, and ultimately close more deals. . . 45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . . Triblio | CMO. . . Marketing celebrates only when sales does.