Allocadia

APRIL 23, 2019

MPM + CMP = MRM 2.0. Blame my background as a CMO industry analyst.). But, as both a marketing leader and former research nerd, I am quite excited about today’s news. A match made in heaven for Marketing Operations. But these areas often fall on the shoulders of the Marketing Ops team to manage and control.

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

Allocadia

APRIL 17, 2018

MPM + CMP = MRM 2.0. Blame my background as a CMO industry analyst.). But, as both a marketing leader and former research nerd, I am quite excited about today’s news. A match made in heaven for Marketing Operations. But these areas often fall on the shoulders of the Marketing Ops team to manage and control.

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

ClickZ

DECEMBER 10, 2019

30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. This shifted the focus from marketing creative to campaign attribution and performance. The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech.

Work Management 83

Work Management Press Marketing Management CMO 83

Allocadia

APRIL 28, 2020

This spring, every marketing organization across the globe stepped back and reevaluated their plans. Marketing never sleeps – even during an economic crisis, marketers are tied to the mandate of moving the needle and driving impact for their organization. How limited are our resources?

Resource Management 52

Resource Management Marketing Budget Tips Budget Programs 52

Allocadia

APRIL 23, 2019

Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. A marketing back office renaissance. Alliance between the CMO and CFO.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Allocadia

JANUARY 25, 2018

Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. A marketing back office renaissance. Alliance between the CMO and CFO.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40