Navigate the Channel

JULY 17, 2023

Marketing is not a one-time event; rather, it requires a consistent, long-term commitment to yield significant outcomes. Similar to exercise, beware of marketing fads and quick fixes. View marketing as a long-term commitment, employing regular touchpoints to build relationships and stay top-of-mind.

Product 65

Product Ad Building Planning Advertising Agencies 65

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

nDash

JUNE 13, 2022

Daniel Glickman, CMO at Roojoom , tells us, “A startup’s biggest challenge, in terms of marketing, is that they may have a very innovative product, but they need to break through the noise of the competition.” 56% of marketers leveraging infographics state that it’s their most effective content type.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98